A Fairytale Beginning For Vivendi-Universal

from the nice-try dept

As Edgar Bronfman Jr. begins the process of trying to buy back the entertainment empire his family helped build (and which he convinced them to sell), a new book, The Man Who Tried to Buy the World is coming out, talking about the rise and fall of Vivendi Universal. The Guardian is going to be publishing some excerpts, including this first one which describes the negotiation process for the deal between Bronfman and Vivendi CEO Jean-Marie Messier to sell Universal (and various other assets) to Vivendi. An interesting read of how Messier dazzled the Bronfmans with a vision of a huge entertainment and internet giant that could effectively compete with the newly merged AOL-Time Warner.

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