Despite Gigabit Hype, U.S. Broadband's Actually Getting Less Competitive Than Ever
from the beneath-the-hype dept
As an end result, the nation's biggest cable companies are enjoying a larger monopoly in many markets than ever before as they hoover up those fleeing customers. According to the latest postmortem of 2015 subscriber totals, the seventeen largest broadband providers acquired 3.1 million broadband subscribers last year. But if you look at the numbers more closely, you'll notice that nearly all of them were acquired by the cable industry:
That's great news for cable. Less fixed-line competition means they can charge higher prices, yet have less incentive to improve what's arguably already the worst customer service in the history of industry. More importantly, the cable industry can begin experimenting with usage caps and metered billing without the pesky threat of a customer being able to leave. Of course, if you ask cable providers, they'll be quick to assert they face greater competition than ever before -- but the reality is in many markets they either face no real competition or a sagging telco trying to push 3 Mbps DSL as the pinnacle of innovation.
And indeed, recent FCC data suggests that two-thirds of homes currently only have the choice of one ISP (cable) that's capable of providing speeds that even meet the new standard FCC broadband definition of 25 Mbps. ISPs and loyal Congressional allies have been whining about this higher standard precisely because it only highlights the markets slow transition to cable broadband monopoly.
That's not to downplay the impact of efforts like Google Fiber, which are going a long way to spur competition in select markets. But Google Fiber is really only focusing on a dozen or so profitable markets, and in some ways our gigabit obsession has overshadowed the fact that the majority of towns and cities are facing a stronger cable broadband monopoly (and therefore higher prices for the kinds of speeds people actually use) than ever before. That's something Tucows/Ting executive Elliot Noss touched on briefly in an interesting bit over at Medium talking about the company's own piecemeal broadband improvement efforts.
It's understandable that any given week the media would prefer to talk about the feel-good aspects of the gigabit economy, but the reality is that, thanks to telco apathy, Congressional incompetence and cable consolidation, we've quietly built a bigger, bolder cable broadband monopoly. The solution? Either waiting for wireless to mature as a fixed-line alternative (which, given current LTE usage caps and prices, could be quite a wait), or eliminating the state-level barriers erected by local duopolists, designed to prevent grass root efforts to kick-start something vaguely resembling real broadband competition.