How Do You Promote A Bad DRM Scheme? With A Bad Movie Of Course

from the bad-gets-worse dept

Recently, we were talking about the horrible customer reviews that Warner's Ultraviolet DRM was getting. These customers were having such a hard time trying to justify the headache that came from complying with the requirements to watch their legally purchased movies. Warner seems to be trying to make the service worthwhile and is now bundling free digital movies with video games. If you buy Batman: Arkham City, you will also get a digital Batman movie for free. Which movie will you get? Batman Forever of course. Wait. What? If the goal of these promotions is to get people to start using the service, wouldn't you think they would try giving away a movie people would actually want to watch? As opposed to the worst Batman flick ever?

I guess the people running Warner just don't realize that customers want quality content. Sadly, when you are offering crap to customers there really isn't much you can do to polish it up. Maybe the next deal will actually be worth it. Most likely not though.

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  • icon
    Josh in CharlotteNC (profile), 22 Nov 2011 @ 8:24am

    Worst?

    As bad as Batman Forever was, Batman and Robin was worse by an order of magnitude. Clooney as Batman? Arnie? Alicia Silverstone?

    Though I guess it could be worse. They could give away the movie Ultraviolet along with the DRM of the same name.

    reply to this | link to this | view in chronology ]

  • icon
    el_segfaulto (profile), 22 Nov 2011 @ 8:27am

    Yes...

    I agree with the sentiment, but Batman and Robin would have been far worse. It's up there with Crystal Skull, and the Star Wars Holiday Special. Batman Forever was bad...but not epically bad.

    reply to this | link to this | view in chronology ]

  • identicon
    Donnicton, 22 Nov 2011 @ 8:27am

    ....huh.


    How do you promote a bad DRM scheme? Bundle it with a game that features a bad DRM scheme! BRILLIANT!

    reply to this | link to this | view in chronology ]

  • identicon
    RD, 22 Nov 2011 @ 8:28am

    Not the worst Batman

    Worst Batman movie on that chart maybe, but Batman and Robin is far and away worser. Both are directed by Joel Schumacher, who is otherwise a capable director, but should never have been let anywhere near a comic movie, he doesnt have the sensibility for it. He thought it would be a hoot (and of interest to ANYONE) to return Batman to the yuck yuck 60's style, after everyone and their mother had spent the intervening 30 years bringing Bats back to his darker, more serious roots. He single-handedly ruined the franchise until Nolan rescued it a decade later. The Nolan movies almost didn't get made because of the travesty that was the Schumacher Batman's, that's how bad they are.

    reply to this | link to this | view in chronology ]

    • identicon
      Rekrul, 22 Nov 2011 @ 9:50am

      Re: Not the worst Batman

      Worst Batman movie on that chart maybe, but Batman and Robin is far and away worser. Both are directed by Joel Schumacher, who is otherwise a capable director, but should never have been let anywhere near a comic movie, he doesnt have the sensibility for it.

      Several years ago, I was talking to a guy who writes freelance articles for various SciFi/Action movie magazines, and who was at the premiere of Batman & Robin with Schumacher in attendance. He said that as soon as the movie ended, the audience started yelling "Kill Joel Schumacher!"

      I've seen Tim Burton's Batman films several times each and still enjoy them. I've only ever watched Schumacher's Batman films once each.

      However, contrary to most others, I didn't really care for Batman Begins and I still haven't watched The Dark Knight.

      reply to this | link to this | view in chronology ]

  • icon
    :Lobo Santo (profile), 22 Nov 2011 @ 8:30am

    I cannot help but wonder...

    I cannot help but wonder where the "Batman XXX: A Porn Parody" would fall on the above graphic ranking the popularity of various Batman movies...

    reply to this | link to this | view in chronology ]

  • icon
    PaulT (profile), 22 Nov 2011 @ 8:32am

    "the worst Batman flick ever"

    How did you miss Batman & Robin? 13% on RT...

    http://www.rottentomatoes.com/m/1077027-batman_and_robin/

    Anyway, maybe this is a reverse attempt at promoting the DRM. After all, if nobody wants to watch the crappy movie, nobody will notice the DRM and thus they can say they didn't get complaints about it.

    reply to this | link to this | view in chronology ]

  • identicon
    BeachBumCowboy, 22 Nov 2011 @ 8:35am

    Batman and Robin...

    13% on the rotten tomato meter. At 44%, Batman Forever looks like Citizen Kane in comparison.

    reply to this | link to this | view in chronology ]

  • identicon
    Phil, 22 Nov 2011 @ 8:43am

    Kids movies

    Ever watch a kids movie lately? #DRM is used to force advertising on impressionable kids. 30-60 mins of forced ads? #copyrightabuse

    reply to this | link to this | view in chronology ]

    • identicon
      Another AC, 22 Nov 2011 @ 9:09am

      Re: Kids movies

      On most of my childrens' DVD's you can skip the ads pushing you to buy other DVD's at least. Can't say the same for all the FBI warnings my children don't understand (or care about, really).

      reply to this | link to this | view in chronology ]

    • identicon
      Anonymous Coward, 22 Nov 2011 @ 9:47am

      Re: Kids movies

      This is why I'm teaching my granddaughter how to download: I really don't want her subjected to all those commercials. With any luck, I'll have her sufficiently-well trained in the ways of proxies, torrents, anonymizers and Unix by the age of 15-16 that she'll be able to pass it on.

      reply to this | link to this | view in chronology ]

    • identicon
      Lawrence D'Oliveiro, 22 Nov 2011 @ 2:09pm

      Re: Kids movies

      Itís all right, you can turn off Twitter mode while youíre here. And thereís no 140-character limit, you can write at length with no need to

      reply to this | link to this | view in chronology ]

  • identicon
    anonymous, 22 Nov 2011 @ 8:44am

    it just goes to show
    a) how out of touch the movie studios are
    b) exactly what they think of their customers

    giving away a 16 year old movie if it's any good is one thing, but this???!!! absolute crock of s**t!

    reply to this | link to this | view in chronology ]

  • identicon
    Rob, 22 Nov 2011 @ 8:45am

    Movies worth it

    The list of movies worth getting with ultraviolet (counting all movies ever printed, not just ones currently available) listed below with equal signs above and below the list.

    ===
    ===

    reply to this | link to this | view in chronology ]

  • icon
    Rikuo (profile), 22 Nov 2011 @ 8:52am

    "I guess the people running Warner just don't realize that customers want"

    I guess the people running Warner just don't realize at all what customers want, and even if they did, don't want to satisfy the market.

    FTFY

    reply to this | link to this | view in chronology ]

  • icon
    Chris-Mouse (profile), 22 Nov 2011 @ 8:59am

    This fits right in with Warner's business model

    After all, their business model seems to be "extract the maximum number of dollars in exchange for the minimum amount of value"

    They're giving away stuff that they otherwise can't sell. They wouldn't want to give away good movies, those can be sold, oops, licensed for money.

    reply to this | link to this | view in chronology ]

  • icon
    gorehound (profile), 22 Nov 2011 @ 9:00am

    The best idea of rus all is to avoid the RIAA & MPAA altogether.And they will be avoided once this Country realizes that these assholes are behind SOPA & PROTECT-IP ACT and their big money has now stolen their precious freedom away.
    How will the people react to you then MAFIAA when the truth is clear to see and can not be hidden away ?

    Throw them Politicians all out I say and so do millions of others.
    End Money Lobbying
    End Big Money Donations to Politicians/PAC Groups and other Political Groups/Political Parties
    Set Term Limits
    End Corruption
    Vote Smarter in 2012
    Maybe even force Democrats and Republicans out with new faces or Parties

    reply to this | link to this | view in chronology ]

  • icon
    Zangetsu (profile), 22 Nov 2011 @ 9:35am

    Polishing Crap

    I object. You stated "Sadly, when you are offering crap to customers there really isn't much you can do to polish it up"

    Mythbusters showed that you can polish crap. I submit that this is the reason why UltraViolet DRM exists.

    reply to this | link to this | view in chronology ]

  • icon
    Nigel (profile), 22 Nov 2011 @ 9:53am

    while I am clearly with the pitchforks and torches crowd on this stuff I will at least give them credit for trying something, anything. Nice whack at it but try again please.
    Nigel

    reply to this | link to this | view in chronology ]

    • icon
      Leander (profile), 22 Nov 2011 @ 11:07am

      Re:

      I have a couple of WB movies with the "free digital copy insde" And in my experience they do not deserve points for trying, because they're not.
      It's so horribly bad and broken I gave up using this crap. The download is slow, the website used for registering is user-unfriendly, and (my personal favourite) once you download the file, the DRM system prohibits you from moving the file to another directory or disk.

      I wonder: didn't someone at WB download a torrent from a movie to see what the appeal was?

      reply to this | link to this | view in chronology ]

  • icon
    Chronno S. Trigger (profile), 22 Nov 2011 @ 10:07am

    Batman Forever?

    We got Under the Red Hood when we got Arkham City. Still had the same stupid DRM and we still didn't watch it.

    reply to this | link to this | view in chronology ]

    • icon
      Allomancer (profile), 23 Nov 2011 @ 12:21am

      Re: Batman Forever?

      Well, I'm not really going to recommend watching anything with the Ultraviolet DRM, but I watched Under the Red Hood on Netflix Instant and it was pretty decent. Don't know if it's still on there, though.

      reply to this | link to this | view in chronology ]

  • identicon
    Anonymous Coward, 22 Nov 2011 @ 10:44am

    So, Ultraviolet is like a... reverse... garbage truck? It brings garbage to your house for free?

    I'm confused.

    reply to this | link to this | view in chronology ]

  • identicon
    PRMan, 22 Nov 2011 @ 11:33am

    Ironic

    They could have given away any of the excellent Animated Batman movies (Mask of the Phantasm, SubZero, Batman Beyond: Return of the Joker). Excellent movies that most people haven't seen.

    As a freebee, who would complain that it's a cartoon?

    reply to this | link to this | view in chronology ]

  • identicon
    Ed, 22 Nov 2011 @ 12:13pm

    Forever is not the Worst

    Batman Forever is a masterpiece compared to Batman and Robin !!

    reply to this | link to this | view in chronology ]

  • identicon
    Anonymous Coward, 22 Nov 2011 @ 4:28pm

    Self-Inflicted Injury

    Why do people even bother trying things with DRM in them, these days? If something requires you to use a DRM scheme, then stay away. It is that simple. DRM is a deal killer, every time.

    As for infecting your computer with DRM, just so you can watch a Hollywood movie, what were you thinking? Hollywood movies are directed at 17-year-old boys. Grow up, people. Pay attention to computer security. The security problems of DRM schemes are well known.

    Do not buy anything with DRM in it. Just walk away. The only exceptions to this rule are:

    1. The item has primary useful functions which you can use without involving the DRM. Then the DRM just increases the cost of the item slightly without adversely affecting its utility. For example, SD cards.

    2. The DRM has been comprehensively broken for years. So, DVDs are OK, but blu-ray is not, because blu-ray has not been broken well enough for long enough.

    reply to this | link to this | view in chronology ]

  • icon
    The Devil's Coachman (profile), 22 Nov 2011 @ 5:44pm

    One thing about Warner I never understood

    Since all they make is shit, how is bundling more shit with their shit antithetical to their business model? Shit plus shit - shit!

    reply to this | link to this | view in chronology ]


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