How Do You Promote A Bad DRM Scheme? With A Bad Movie Of Course

from the bad-gets-worse dept

Recently, we were talking about the horrible customer reviews that Warner’s Ultraviolet DRM was getting. These customers were having such a hard time trying to justify the headache that came from complying with the requirements to watch their legally purchased movies. Warner seems to be trying to make the service worthwhile and is now bundling free digital movies with video games. If you buy Batman: Arkham City, you will also get a digital Batman movie for free. Which movie will you get? Batman Forever of course. Wait. What? If the goal of these promotions is to get people to start using the service, wouldn’t you think they would try giving away a movie people would actually want to watch? As opposed to the worst Batman flick ever?


I guess the people running Warner just don’t realize that customers want quality content. Sadly, when you are offering crap to customers there really isn’t much you can do to polish it up. Maybe the next deal will actually be worth it. Most likely not though.

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Companies: warner bros.

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Comments on “How Do You Promote A Bad DRM Scheme? With A Bad Movie Of Course”

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42 Comments
Loki says:

Re: Worst?

Thank you. I knew I couldn’t be the only one who thought that. I saw Batman Forever like four or five times in a bar with the sound off, and I thought it was decent. Then I heard it with sound, and realized the dialog could have used some serious work.

By contrast, Batman and Robin just sucked all the way around. The action sucked. The acting sucked. The dialog sucked. If I’d been in that movie I’d leave it off my resume.

RD says:

Not the worst Batman

Worst Batman movie on that chart maybe, but Batman and Robin is far and away worser. Both are directed by Joel Schumacher, who is otherwise a capable director, but should never have been let anywhere near a comic movie, he doesnt have the sensibility for it. He thought it would be a hoot (and of interest to ANYONE) to return Batman to the yuck yuck 60’s style, after everyone and their mother had spent the intervening 30 years bringing Bats back to his darker, more serious roots. He single-handedly ruined the franchise until Nolan rescued it a decade later. The Nolan movies almost didn’t get made because of the travesty that was the Schumacher Batman’s, that’s how bad they are.

Rekrul says:

Re: Not the worst Batman

Worst Batman movie on that chart maybe, but Batman and Robin is far and away worser. Both are directed by Joel Schumacher, who is otherwise a capable director, but should never have been let anywhere near a comic movie, he doesnt have the sensibility for it.

Several years ago, I was talking to a guy who writes freelance articles for various SciFi/Action movie magazines, and who was at the premiere of Batman & Robin with Schumacher in attendance. He said that as soon as the movie ended, the audience started yelling “Kill Joel Schumacher!”

I’ve seen Tim Burton’s Batman films several times each and still enjoy them. I’ve only ever watched Schumacher’s Batman films once each.

However, contrary to most others, I didn’t really care for Batman Begins and I still haven’t watched The Dark Knight.

gorehound (profile) says:

The best idea of rus all is to avoid the RIAA & MPAA altogether.And they will be avoided once this Country realizes that these assholes are behind SOPA & PROTECT-IP ACT and their big money has now stolen their precious freedom away.
How will the people react to you then MAFIAA when the truth is clear to see and can not be hidden away ?

Throw them Politicians all out I say and so do millions of others.
End Money Lobbying
End Big Money Donations to Politicians/PAC Groups and other Political Groups/Political Parties
Set Term Limits
End Corruption
Vote Smarter in 2012
Maybe even force Democrats and Republicans out with new faces or Parties

Leander (profile) says:

Re: Re:

I have a couple of WB movies with the “free digital copy insde” And in my experience they do not deserve points for trying, because they’re not.
It’s so horribly bad and broken I gave up using this crap. The download is slow, the website used for registering is user-unfriendly, and (my personal favourite) once you download the file, the DRM system prohibits you from moving the file to another directory or disk.

I wonder: didn’t someone at WB download a torrent from a movie to see what the appeal was?

Anonymous Coward says:

Self-Inflicted Injury

Why do people even bother trying things with DRM in them, these days? If something requires you to use a DRM scheme, then stay away. It is that simple. DRM is a deal killer, every time.

As for infecting your computer with DRM, just so you can watch a Hollywood movie, what were you thinking? Hollywood movies are directed at 17-year-old boys. Grow up, people. Pay attention to computer security. The security problems of DRM schemes are well known.

Do not buy anything with DRM in it. Just walk away. The only exceptions to this rule are:

1. The item has primary useful functions which you can use without involving the DRM. Then the DRM just increases the cost of the item slightly without adversely affecting its utility. For example, SD cards.

2. The DRM has been comprehensively broken for years. So, DVDs are OK, but blu-ray is not, because blu-ray has not been broken well enough for long enough.

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