How Do You Promote A Bad DRM Scheme? With A Bad Movie Of Course
from the bad-gets-worse dept
Recently, we were talking about the horrible customer reviews that Warner’s Ultraviolet DRM was getting. These customers were having such a hard time trying to justify the headache that came from complying with the requirements to watch their legally purchased movies. Warner seems to be trying to make the service worthwhile and is now bundling free digital movies with video games. If you buy Batman: Arkham City, you will also get a digital Batman movie for free. Which movie will you get? Batman Forever of course. Wait. What? If the goal of these promotions is to get people to start using the service, wouldn’t you think they would try giving away a movie people would actually want to watch? As opposed to the worst Batman flick ever?
I guess the people running Warner just don’t realize that customers want quality content. Sadly, when you are offering crap to customers there really isn’t much you can do to polish it up. Maybe the next deal will actually be worth it. Most likely not though.