by Mike Masnick
Tue, May 17th 2011 1:01am
While there are already court battles in the US over Apple's attempt to trademark "app store," it appears that tech companies are having to be diligent around the world. A bunch of companies are now challenging Apple's attempt to trademark "app store" in the EU as well. Honestly, this whole thing seems like a waste of time. Would it really harm Apple when others use the term "app store"? It was Apple's lawyers who, a few years back, popularized the "moron in a hurry" standard for judging the likelihood of confusion on trademarks. It seems that perhaps they should try applying it to themselves at times.
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