Just recently we pointed to the Toronto Star's simply ridiculous
"rules" for staff members on how to use social media, in which the newspaper basically tells its reporters not to engage and not to connect with any readers. It seems that one newspaper is going in a different direction. I keep hearing good things about what's happening with the Journal Register under CEO John Paton. Last year, we wrote about some of the projects
being conducted there, to change the various newspapers into "digital first" organizations, rather than paper first. Over the weekend, Paton put up his own official employee rules for using social media
There has been a lot of news lately resulting from various news organizations posting rules governing their employees’ use of social media.
Some of you have asked what are JRC’s Employee Rules For Using Social Media. To keep it simple I have reduced them to three:
Until next time, John.
While this may seem a bit cheeky, the point is dead on: there are no rules at this point, and if you're focusing on rules, you're almost certainly going to get left behind. These things are developing quickly, and for people to find out how to use these tools most efficiently and effectively, they need to feel free to experiment and do whatever needs to be done. A blog post like this (though, seriously, he should get beyond the default Wordpress theme on his blog) drives home that point in a strong way.