Last year, I was invited to attend the FCForum's event on creating sustainable models for creativity in the digital age in Barcelona. Unfortunately, due to timing and conflicts, I was unable to attend, though I heard from many who were able to make it and enjoyed it. Out of that event, the FCForum has released their version 1.0 document which is described as a "How to for Sustainable Creativity."
I take a bit of an issue with the title, which implicitly seems to suggest that creativity isn't naturally
sustainable, and needs some sort of outside help. However, the document itself is an interesting read. It digs into what the current state of the market is in music, filmmaking, writing & publishing, fashion and software, and then looks at various economic models that can be used to support all of those. The discussions on each industry could certainly be fleshed out a bit, but there are some interesting visual representations, such as this breakdown of money going to a certain major label band:
When you look at images like that, you quickly realize the problem is not that the internet is eating away at money going to musicians, but that something isn't right in how musicians make money today. Thankfully, things are changing, and the ability to seek out competition, rather than remaining a major label act, means that artists have more control and aren't forced into ridiculous deals like the one above. The paper then goes on to look at some of those economic options.
Looking over the list, there isn't anything too surprising
, but it's nice to see all these ideas in one place. I'm sure some will brush this off as being nothing special, but as a 1.0 document, it really does seem like a good start in highlighting the massive spectrum of possibility for creators to make money for being creative today. Of course, what I find interesting is that this is all being put together by the folks who the legacy industry likes to (falsely) declare "pirates" who "just want stuff for free." Yet, here they are, working hard to put together a rather helpful "how to" to help creative folks earn money. What has the industry done on that front other than complain to the government and sue their fans?
Separate, but related to this, Eric Goldman
points us to a similarly interesting report on sustainable business models for university presses
. It could almost be an appendix to the earlier report -- though this one is much more fleshed out. It's nice to see various university publishers thinking through these business model issues, and doing a pretty thorough job of it, rather than just complaining about how everything is failing.