We've talked in the past about how there are all sorts of ways that bands and musicians can react to the fact that their music has leaked out into the world (and, yes, it will leak out). There's a range of strategies from calling your fans "thieves" and getting angry, all the way to a much more fan-friendly approach. Time and and time again it appears that taking the fan-friendly approach
seems work much better. The latest example of a band taking a much more fan friendly approach is Eisley, who had one of their new songs debut on a podcast, and people got so into it that they cut it out of the podcast recording and even started playing it on the radio. Rather than freak out about it, the band was happy about it
. Their label then suggested perhaps putting a better version of the song online, and the band immediately agreed:
So, Sunday night Dallas radio station KDGE played "Smarter". The song was apparently ripped from @AdvClub podcast and by yesterday it was everywhere as if we'd made available a new free track for download haHa:@observerdallas http://bit.ly/hpU84h, @ABSOLUTEPUNK http://bit.ly/hpU84h, @altpress http://bit.ly/hnarVS and others including our fan site:http://bit.ly/gvZNA1, who said, "sorry, we were too excited. We had to post it". We laughed.
We never intended that to happen but honestly don't care. It's sorta awesome actually. We appreciate any social site who loves us so... yeah.
Anyway, our label was like, "oh well when you get a lemon, make lemon juice; so should we, at least, stream the quality version on your fb page?". (us: "Yup").
Nice to see more bands recognizing this is a marketing opportunity, rather than "theft." Of course, it would have been a stronger response if they actually offered a download
of the song, rather than a highly limited streaming version. But it's better than nothing... Update
: Aha. After putting up the streaming version, they also put up a free downloadable version of the MP3 according to folks in the comments. Very nicely done.