There's been lots of talk about how News Corp. is developing an iPad-only newspaper called "The Daily,"
but the more I read about it, the less sense it makes. The general thinking behind it seems to come from the same reasoning which explains why so many iPad publisher apps are so bad
. They're approaching it as a way to bring back the old scarcities, which are now artificial scarcities. They're looking at the platform
as a savior
based on what it does not
allow, rather than based on what it actually enables.
Creating a platform specific publication in a day and age when platforms have less and less meaning seems like a recipe for disaster. It's based on the idea that the Murdochs want to go back to an age of control, rather than embracing the age of enablement.