by Mike Masnick
Tue, Aug 31st 2010 4:00pm
Brandon was the first of a few of you to send over the news of how the band Arcade Fire's latest "music video" is actually an experiment in more interactive HTML 5 experiences. The idea is that you're supposed to put in the address of where you grew up, and the "video" (which actually involves a bunch of different windows, rather than a single "video" window) builds the street you grew up on into the video itself via Google maps satellite view and Google Street View. Honestly, the implementation is just so-so (didn't actually work for where I grew up, so I tried where I live now -- which is on a hill -- which looks funny since the guy in the video is running on totally flat ground). Still, the overall experience is neat in at least getting people to think about the possibilities for both HTML 5, as well as adding much more customization into content. It also might finally get people to realize that videos don't need to just sit in a single box... While I doubt many musicians are going to do the same thing, hopefully it does inspire others to start thinking (literally) out of the video box, and about more interesting opportunities.
If you liked this post, you may also be interested in...
- Early YouTube Musician Explains How Signing Major Label Deal 'Nearly Destroyed My Career'
- Universal Music Has No Sense Of Humor, Takes Down Hilarious Twitter Profile Pun Parody Of Nirvana Song
- LMFAO, The Band, Sends Cease And Desist Over LMFAO, The Beer
- Split Works Debate Raises Thorny Issues For Music Companies (And For The Rest Of Us)