Thinking About Possibilities: Arcade Fire Tries To Build The House You Grew Up In Into Latest Music Video

from the greater-interactivity dept

Brandon was the first of a few of you to send over the news of how the band Arcade Fire’s latest “music video” is actually an experiment in more interactive HTML 5 experiences. The idea is that you’re supposed to put in the address of where you grew up, and the “video” (which actually involves a bunch of different windows, rather than a single “video” window) builds the street you grew up on into the video itself via Google maps satellite view and Google Street View. Honestly, the implementation is just so-so (didn’t actually work for where I grew up, so I tried where I live now — which is on a hill — which looks funny since the guy in the video is running on totally flat ground). Still, the overall experience is neat in at least getting people to think about the possibilities for both HTML 5, as well as adding much more customization into content. It also might finally get people to realize that videos don’t need to just sit in a single box… While I doubt many musicians are going to do the same thing, hopefully it does inspire others to start thinking (literally) out of the video box, and about more interesting opportunities.

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Comments on “Thinking About Possibilities: Arcade Fire Tries To Build The House You Grew Up In Into Latest Music Video”

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8 Comments
Pete Braven (profile) says:

Cutting edge in music isn't new yah know,..

I’m a musician and songwriter but my other passion is electronics and I’ve worked in that for years. It’s interesting to see that in many cases when new technology has been introduced, it gets cloned into some musical application before the rest of the world has even ‘got their boots on’.
The first magnetic recorders were supposed to be for communications but Bing Crosby saw the chance to try them for music. Hendrix liked the way his guitar sounded when a small transistor blew, we now have distorted guitar on nearly everything!
If the artist is left to get on with tye creative process that is in his/her head, rather than what is in the mind of some banker in accounts,.. the possibilities are endless!
As this brilliant novelty proves all too well.

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