DailyDirt: Data Is Everywhere, Let's Use It

from the urls-we-dig-up dept

If you've been reading Techdirt for a while, you probably know that we're not big fans of this myth: "If you're not paying for the product, you are the product." Regardless of whether or not you pay for something, some companies will still treat their customers horribly. Likewise, there are also some corporations that try to treat customers (or users) with respect without expectation of payment for the favor. That said, it's easy to make mistakes that get mis-interpreted when it comes to analyzing consumer behavior. An unintentional email message to a targeted (or even un-targeted) group of customers can enrage a whole community. Consumer data is available to a lot of companies, but it might be wise for these companies to tread lightly with their data scientists. Here are just a few cases that data miners might want to check out. If you'd like to read more awesome and interesting stuff, check out this unrelated (but not entirely random!) Techdirt post via StumbleUpon.

Filed Under: advertising, consumer behavior, data, data mining, emotional contagion, marketing, psychology, reputation, social experiments
Companies: facebook, okcupid, shutterfly, target


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