Technology Isn't What's Holding Mobile TV Back
from the wash-rinse-repeat dept
Some observers see this as little more than an attempt by broadcasters to head off the FCC, which wants to seize unused broadcast spectrum and refarm it for use by mobile broadband services -- just like the FCC did with analog broadcast spectrum. So the broadcasters want to launch a service "to provide content to mobile devices, including live and on-demand video, local and national news from print and electronic sources, as well as sports and entertainment programming" -- wait, doesn't that sound like the mobile web? But they want to use a variation of the ATSC digital broadcast technology to set up their own closed system, and also go out of their way to say that the network can be used to deliver public-safety information during emergencies. But they still don't explain just how they think they'll build any interest in these services. Maybe getting that government handout based on spurious public-safety claims is their only hope.