The Number of People Giving Up TV for the Web Is Slowly Gaining Pace
from the cord-cutting dept
Cable companies, for one, recognize this to a certain extent, so they've responded with TV Everywhere, a plan to offer programming online. But that plan is doomed to failure because it's being implemented in the hamfisted way you might expect from cable companies, and is set up simply to force people to keep paying for cable if they want to watch shows online. If the plan to capitalize on online viewers is first to force them to keep paying for something they don't want, then by further embracing the "features" of current systems that drive users away, it's hard to see TV companies having a whole lot of success. The key is not to shoehorn the cable model onto the web, but to embrace the positive features enabled by the web and apply them to the rest of their business.