Ah, the shifting tech world landscape. For the past few years, the monsters of the tech world were considered to be Google, Yahoo and Microsoft, in that all three seemed to be competing in the same arena. However, with Yahoo stumbling and Microsoft still failing to get much traction in the online world (yes, a bit more than in the past, but not enough to be interesting), everyone's looking for a new fight. Slashdot
points us to a story of some analyst predicting (based on nothing, really) that Apple may start its own search engine
. It appears that this is pure guesswork, based on the idea that Apple might not want Google paying close attention to what people are doing on their iPhones... especially as it builds up its own mobile device business.
While plenty of virtual ink has been spilled over the Google/Apple device battles, could they be approaching a bigger online battle as well? It's certainly not outside the realm of possibility -- and given its control over the devices it sells, perhaps it could get a pretty good starting position with a search engine. Still, it does seem like a bit of a reach for Steve Jobs and company. At this point, it seems more like some analyst just looking for a more interest "Google vs." prediction than anything serious at this point.