We've noted that the NFL has instituted its own overly restrictive
social media policy that limits how and when players can send Twitter messages, but I hadn't realized that the NBA had done something similar as well. Unfortunately, it looks like Brandon Jennings of the Milwaukee Bucks ran afoul of those rules and was fined $7,500 for a single Twitter message
. What awful thing did he say? Well, he was actually just happy about a victory:
"Back to 500. Yess!!! "500" means where doing good. Way to Play Hard Guys."
Seems like the sort of thing the NBA should be encouraging. It's a nice connection with fans, who feel that they're getting in on some of the excitement from a player they like. So, what was the problem? Well, the NBA "rules" say no Twittering until after the media sessions are done after the game. So, basically, he was too anxious to spread the excitement to his fans. And this is fine-worthy? It's hard to make sense of a policy that tells players not to connect with fans, and not to let them in on the excitement.