NBA Player Fined For Sending A Happy Twitter Message Too Soon

from the seems-a-bit-pricey dept

We’ve noted that the NFL has instituted its own overly restrictive social media policy that limits how and when players can send Twitter messages, but I hadn’t realized that the NBA had done something similar as well. Unfortunately, it looks like Brandon Jennings of the Milwaukee Bucks ran afoul of those rules and was fined $7,500 for a single Twitter message. What awful thing did he say? Well, he was actually just happy about a victory:

“Back to 500. Yess!!! “500” means where doing good. Way to Play Hard Guys.”

Seems like the sort of thing the NBA should be encouraging. It’s a nice connection with fans, who feel that they’re getting in on some of the excitement from a player they like. So, what was the problem? Well, the NBA “rules” say no Twittering until after the media sessions are done after the game. So, basically, he was too anxious to spread the excitement to his fans. And this is fine-worthy? It’s hard to make sense of a policy that tells players not to connect with fans, and not to let them in on the excitement.

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Companies: nba, twitter

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Comments on “NBA Player Fined For Sending A Happy Twitter Message Too Soon”

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22 Comments
Ima Fish (profile) says:

This will change. The problem is that the old farts who run the NBA simply do not understand social networking. They’re used to controlling every aspect of the media/press but this leaves them scratching their heads. So rather than try understand it and use it to their advantage, they simply try to kill it. It won’t work. By next year we’ll look back and laugh at BS like this.

Dark Helmet (profile) says:

Re: Re:

“This will change. The problem is that the old farts who run the NBA simply do not understand social networking.”

Oh, I agree it’ll change, though I think you’re perhaps not giving the old farts enough credit. They understand social networking just fine, but they still have the early 00’s NBA press conferences seared into their mind’s eye. This all stems from their need to get a stranglehold on a bunch of mush mouth, profanity spewing thugs that couldn’t figure out how to dress appropriately for their press conferences.

They also understand the original social networking of the NBA: gang affiliation.

This anti-Twittering stance will go away once the old guard of thugs have left the NBA and the only players that remain were indoctrinated into the new suit and tie NBA way of thinking.

Basically, once Allen Iverson retires….

Ima Fish (profile) says:

Re: Re: Re:

They understand social networking just fine…

It would be easy to ban the use of social networks to spew profanity and promote gangs. But instead they ban all use, even when the player is saying something good. That proves my point. Rather than look at it rationally and ban the misappropriate uses and allow the positive uses, they ignorantly put limits on all uses.

Dark Helmet (profile) says:

Re: Re: Re: Re:

“It would be easy to ban the use of social networks to spew profanity and promote gangs.”

The ban would be easy, but would leave the door open too much for their to be gray area abuse. Instituting overbearing and absolute rules in a workplace is stupid, as any business management professor will tell you….unless of course you have an immature workforce, as that same professor will say.

I’m having a hard time thinking of a much more immature workforce than the NBA….

Ima Fish (profile) says:

Re: Re: Re:2 Re:

I don’t know why I’m arguing about this. I can honestly say I’d rather have a root canal than watch an NBA game, however…

Most sports leagues and associations ban coaches and players from bad mouthing refs after the game. They do not ban coaches and players from praises refs. But yet, despite this “gray area” the ban still works. The same thing could be done with Twitter, but they’re simply too ignorant to do so.

Dark Helmet (profile) says:

Re: Re: Re:5 Re:

“ehh Brandon Jennings is no thug like Iverson. He actually respects the game and is the only reason I’m watching the NBA again.”

He may be, but that wasn’t the point. When you have an immature workforce, you don’t make rules for the exception, you make rules for the majority of your workforce. These strict rules on social media seem to be put in place because of the Iversons/Artests/Noahs/etc….

The Anti-Mike says:

Of course the fine is valid

NBA is just moving not to control it’s message, or to make people shut up, but rather to have them respect the game(s) and all that goes around it. Players need to understand and remember that a game goes from X time before the game until Y time after the game. They are free outside of that period, but inside that window they are a professional and expected to act like one.

Many organizations have restrictions on media contact of any sorts until after the “game time” is over, and that includes the press conference period after the game. NASCAR routinely levies very huge fines for drivers who don’t make it to the post race press conference, and can even fine the drivers for comments made during those interviews.

$7500 is a pretty light fine for a guy making millions playing a kids game. Next time he can keep his handheld in his pocket until everything is over.

Anonymous Coward says:

surprised I didn’t see more comments about what this is truly about. M O N E Y!

The NBA, NFL, Nascar etc… could truly care less about what players may be twittering. The reality is that they have all sorts of contracts and deals with vendors, media outlets, municipalities, owners, investors and others that stipulate the “rules” about everything from access to the players, the league’s message, the marketing of games, likenesses, their image etc etc etc etc etc…. It is all in the name of who cashes in first on these things. So if player A wants to tweet that he dunked the shit out the ball in the 4th quarter, he can, but not until after the moguls who own the team, the media who need to sell ad time to boost the falling ratings of whatever show they are gonna be broadcasting Player A’s interview on, the advertisers and other hangers on who cash in on every facet of the game and the players makes THEIR money. Then and only then are the slaves who dunk the ball, run the touchdowns, hit the homers, sink the puts, or drive faster than the rest of the crowd allowed to speak about something that the world no longer needs to hear. Money and the power to control the message. That is what 99% of all things in this world seem to be about in the end.

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