by Mike Masnick
Mon, Nov 2nd 2009 9:33am
Ben was the first of a few folks who sent in the story that Pepsi has been told to pay $1.26 billion (with a b) for supposedly "stealing" the idea for filtered bottled water. Seriously. Two men claim they came up with the idea in 1981 to bottle water this way and approached Pepsi distributors with the idea. They say that Pepsi "stole" their trade secrets when it launched a bottled water line, Aquafina. Of course, Aquafina was launched in the mid-nineties, a decade and a half after this conversation supposedly took place. The $1.26 billion is something of a joke as well. It's a default judgment because a Pepsi secretary apparently forgot to pass on the letter alerting them to the lawsuit, so they didn't respond. Even so... there's so much wrong with this. First, $1.26 billion? For the "idea" of filtered bottled water? And for a lawsuit filed nearly thirty years after the alleged conversation? Nearly fifteen years after the product came to market? Yeah, that makes sense...
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