As Expected, Mandelson To Introduce Plan To Kick File Sharers Off The Internet
from the but-how-will-this-get-them-to-buy? dept
In defending the new proposal, Mandelson continues to state things that just don't make sense. He claims that he was "shocked" to learn that only one in twenty downloads were authorized, but fails to note that stat has little basis in reality. Meanwhile, he again insists that downloading is "economically unsustainable," ignoring two recent studies (one from Harvard and one from the UK's own PRS) showing that the overall music industry is growing. How is that economically unsustainable?
But, honestly, the biggest issue is that he fails to address the huge question that I keep asking, and which no one wants to answer:
How will kicking people off the internet get them to buy more product?That's because there is no answer. Will it make some people participate less in file sharing? Perhaps -- though, it's likely to just drive more people further underground. But just because they stop file sharing it doesn't mean that people will buy any more. In fact, continuing this war on music fans is only going to make people less interested in buying. This is exactly the opposite of what the music industry needs right now. Taking the war against consumers up a notch only ensures that they're even less interested in giving any money to the entertainment industry. Instead, they'll find those who treat them right and actually give them a reason to buy (rather than trying to limit them) to give their money to.