Another day, another story of a company reacting overly aggressively with a trademark infringement claim. North Face, the well known clothing company, apparently is not at all pleased with a student who created a parody line of clothing called "South Butt."
The lawyer representing the student had a great quote:
"I did try to explain with a great deal of candor to counsel for the North Face that the general public is aware of the difference between a face and a butt."
And, indeed, that's the central question in most trademark lawsuits. Are the customers confused into thinking that they're buying one product, rather than the other. It would be pretty difficult for North Face to claim with a straight face that those buying South Butt clothing don't realize it's a different company...