Another day, another example of content creators embracing the business models we've been talking about -- and once again, this one is outside of the music industry. Recently we wrote about movie makers
picking up on tiered funding offerings, similar to what Jill Sobule
has done, and now we've got a budding author as well. To be clear: I'm absolutely sure there are others doing this as well, but I just heard about this particular example. Elinor Mills has the story of an author, Robin Sloan, who has apparently put some popular short stories
that he's written online for free. But now he's trying to write a whole book. But rather than go the standard route, he's self-funding and then self-publishing the project
, and like Sobule, Josh Freese, and many others (um, including us
!), he's offering various tiers
of benefits that you get for support:
Pledge $3 or more
DIGITAL PACK. Get a PDF copy of the book and follow along with behind-the-scenes updates.
Pledge $11 or more
PHYSICAL PACK. All of the above, plus get a physical copy of the book. (The more people who choose this level or higher, the better the book is for everybody!)
Pledge $19 or more
SINCERITY PACK. All of the above, plus your book is signed, and it comes with a little surprise.
Pledge $29 or more
PATRON PACK. All of the above, plus your name (or secret code-name) is listed in the acknowledgments.
Pledge $39 or more
SUPER OCCULT VALUE PACK. All of the above, plus get three more copies of the book (for a total of four), so you can give one to a friend, donate one to the library, leave one in a coffee shop with a line of hexadecimal code scribbled across the title page...
The cool thing? At the time I'm writing this, the last one had the highest number of buyers, and the cheapest one had the lowest number of buyers. And yet the Hollywood lawyers of the world insist that people just want to get stuff for free
. Not true. Provide them real scarce
value and people will buy.