by Mike Masnick
Tue, May 5th 2009 11:02am
Xanthir writes in to point to this Guardian article about viral videos that highlights the "Rap Chop" video that's currently got over a million views on YouTube. If you haven't seen it (and I hadn't), it's basically taking a silly infomercial for an "as seen on TV" chopping device, which you can see here:
... and remixed it into a techno tune, with some music, cuts and (of course) Autotune to turn the guy's voice into music, and you get this:
As both Xanthir and the writer at the Guardian note, after watching the remix, they felt like buying the device. Either way, once again, we're seeing the convergence of a few different topics we tend to talk about here, including the creativity of remixed content and the benefits of making advertising into really good and desirable content, so it doesn't even feel like advertising. And, of course, there are copyright questions. The video is almost certainly infringing on the original, but it's yet another example where it would be a bad idea to try to enforce the copyright (and it doesn't look like the company has even tried to do so, which is good).
If you liked this post, you may also be interested in...
- New Study Essentially Suggests That Publishers Should Do CwF + RtB Instead Of Going Legal To Combat Piracy
- Software Copyright Litigation After Oracle v. Google
- Getty's French Office Sends Out Letters To US Websites Demanding They Take Down Anything Linking It To 'Legalized Extortion'
- Another Convicted Felon Tries To Use The DMCA Process To Erase DOJ Press Releases About His Criminal Acts
- Bulgarian Public Radio Forbidden To Play 14 Million Pieces Of Music By Copyright Collection Society