by Mike Masnick
Tue, May 5th 2009 11:02am
Xanthir writes in to point to this Guardian article about viral videos that highlights the "Rap Chop" video that's currently got over a million views on YouTube. If you haven't seen it (and I hadn't), it's basically taking a silly infomercial for an "as seen on TV" chopping device, which you can see here:
... and remixed it into a techno tune, with some music, cuts and (of course) Autotune to turn the guy's voice into music, and you get this:
As both Xanthir and the writer at the Guardian note, after watching the remix, they felt like buying the device. Either way, once again, we're seeing the convergence of a few different topics we tend to talk about here, including the creativity of remixed content and the benefits of making advertising into really good and desirable content, so it doesn't even feel like advertising. And, of course, there are copyright questions. The video is almost certainly infringing on the original, but it's yet another example where it would be a bad idea to try to enforce the copyright (and it doesn't look like the company has even tried to do so, which is good).
If you liked this post, you may also be interested in...
- This Week In Creative Commons History
- Australia's Copyright Agency Keeps $11 Million Meant For Authors, Uses It To Fight Introduction Of Fair Use
- For World 'Intellectual Property' Day, A Reading From Thomas Macaulay
- Dutch Court Rules That Freely Given Fan-Subtitles Are Copyright Infringement
- China's Public Prosecutors Complain About Leak Of Anti-Corruption TV Series They Bankrolled To Raise Awareness