How Not To 'Save' The Music Industry: Ask The Folks Who Benefited From Old Inefficiencies
from the oh-come-on dept
That's become obvious again, as MusicTank is out pushing its new whitepaper, called "Let's Sell Recorded Music!", which is based on a series of talks that the group held. But reading through the actual paper, three things quickly become clear:
- The group started with the wrong premise: how to sell recorded music. What they should have been looking at was how to make money from recorded music. The two things are quite different, and starting with the wrong premise entirely will lead you down the wrong road.
- While this paper does consider the "consumer viewpoint" and does make some decent points about consumers and music, it never looks at how consumers interact with music beyond buying or downloading. It doesn't look at the many ways that a fan might support a band.
- Most importantly, the paper spends a lot of time getting the perspective of the various collections societies. This gets to the root of the problem. These collections societies are middlemen who profit off of the inefficiencies of the old system. Asking them how to fix the system is always going to get the same answer: just create yet another licensing right and let us handle the collecting of it.