Content Is Advertising; Advertising Is Content... On SNL
from the blurring-boundaries dept
Reader James Thomas sends in an example of this blurring of the lines that occurred recently with Saturday Night Live. Apparently, on the SNL the night before the Superbowl, there were three skits "MacGruber" skits (a parody of the popular classic TV show MacGyver) each of which had a totally over-the-top promotion of Pepsi. That part may seem like traditional product placement (though, oddly over the top), but the interesting part was that the next night, during the Superbowl, NBC actually showed one of those sketches during a commercial break. In other words, the sketch itself was then repurposed as "commercial" content -- thus blurring the lines completely. I'm not sure how effective this was (personally, I don't find the MacGruber skits funny at all), but it does demonstrate some of how things are changing. If you did the same thing with content that actually was enjoyable, I could see it getting a much better reaction.