by Mike Masnick
Mon, Dec 8th 2008 7:35am
For years, critics of this site have made fun of us (incorrectly) by claiming that we're really telling content creators of all kind to bet their business model on selling t-shirts. That, of course, isn't true, but we keep seeing t-shirts show up in odd places -- and recently discovered that the branded t-shirt market is a decent size. Who's the latest to jump in? Apparently Microsoft. Seriously. Ad Age is reporting that Microsoft is coming out with its own clothing line, focusing on the sort of retro-geek/ironic look that's been sort of trendy in the t-shirt space. They're calling it "Softwear" (not software, get it?), and it will even include the infamous Bill Gates' mugshot among other Microsoft-related images from the 80s. And, no, I doubt anyone expects this to be a big money maker, but with so many people actually selling t-shirts and with a bunch of folks in the comments recently requesting t-shirts from us, maybe we should have some fun and offer some up. I'd probably get one that read LOOOOOOOOOOOOOOOOOOOOOOOOOTS of T-shirts.
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