Earlier this year, we pointed out that if you're a broadband provider implementing some kind of broadband cap, and you're hyping it up by showing off just how many emails
can be sent under the cap, there's a problem. Obviously, ISPs are using the number of emails as a criteria because emails use up almost no bandwidth -- so no matter what the cap is, the answer is "a lot." But, of course, the number of emails you can send is meaningless. There's no big email epidemic that is what has ISPs claiming they need to put in place limits. As Broadband Reports notes, it's all incredibly demeaning
to focus on the number of emails you can send:
Those would all be relevant measurement criteria, were we all idiots.
People don't care about how many emails they can send. They want to know if they'll actually be able to download more than half an HD movie. Focusing on emails is like telling someone that a full tank of gas in their car will allow them to travel six hundred million millimeters. That's meaningless for someone who wants to know if they can actually get from San Francisco to Los Angeles on a single tank of gas. If these ISPs really feel the need to implement caps, at least be honest about what it means for customers.