by Mike Masnick
Mon, Nov 3rd 2008 1:32am
For quite some time, YouTube has allowed copyright holders to "claim" videos that contain their content. Rather than demanding a takedown, these claims allow Google to place ads on the videos and share some of the revenue with the copyright holder. That seems a lot better than random takedowns, and in fact Google's program has been very successful. So it should come as no surprise that others, including MySpace and MTV are about to offer the same deal. What's unclear, though, is why some are claiming that this is revolutionary. Seeing as YouTube has been doing it for a year, it's difficult to see how there's much to get excited about here.
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