by Mike Masnick
Thu, Sep 18th 2008 1:38am
I recognize that I was in the minority of folks who actually thought the Microsoft Bill Gates/Jerry Seinfeld ads were good and entertaining, but I'm still quite surprised to see Valleywag report that Microsoft is ending the Seinfeld ads, despite plans for a huge $300 million ad campaign around them. Microsoft is trying to claim that this is all according to plan, but that seems difficult to believe -- especially since the "narrative" of the ads had only just begun. It looks like Microsoft basically caved to all the online critics, which makes no sense to me. Even if some people didn't get the ads, people were talking about them. Caving, rather than going through with the rest of the planned ads and laying out the message that they had planned to lay out, just makes the company look foolish. The first two ad segments clearly set the framework for numerous commercials that Microsoft could use to both humanize itself and inform people about what Microsoft was doing -- and now it's basically a dead end. Yes, there were some very vocal critics of the ads, but bowing to their pressure sends exactly the wrong message.
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