We've been pointing out how the movie industry appears to finally be realizing that they need to give people a reason to go out to the movies, now that they're competing with home theaters, and many are doing that by making use of things like IMAX technology that simply can't be reproduced in the home yet. Now, Parker Mason notes that the next version of the movie Iron Man is supposedly going to be in both 3D and IMAX -- again, trying to give people real reasons to actually go out and see the movie as a social experience. It's nice to see the industry recognizing this, though it would be better if the rest of the industry stopped freaking out about piracy and DRM and put more resources into giving people reasons to pay.
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