Once Again: People Just Aren't That Interested In Mobile TV
from the no,-really,-we-swear dept
Of course, sometimes when we talk about this, people tell us that the experiences in Asia -- specifically Korea and Japan -- show that there really is a market for fee-based mobile broadcast TV. Turns out that's not true. A new study in Korea points out that the highly touted mobile broadcast system there gets very, very little usage. In the meantime, Toshiba is backing off plans to offer a fee-based mobile TV subscription service in Japan. So much for those "success" stories.
What's really stunning about this is that it wasn't hard to predict that this would happen years ago, before billions were wasted on such systems. None of this means that video alone isn't an interesting space in the mobile market, but it has to be allowing users to access what video they want -- not taking us back in time to an old live broadcast system, and adding yet another subscription fee for the privilege.