Yahoo Offers Refunds Or DRM-Free Music In Exchange For Shutting Down DRM Servers
from the that's-better dept
What's more interesting about this is that retailers may need to start matching this offer. In other words, people are now (reasonably) expecting retailers to "future proof" their music, so that they don't have to buy the same songs over and over again. If people are buying music, they expect to be able to continue to use that music no matter how the technology changes -- and they're pushing to make sure that happens. Yahoo's decision to now make its music (even as its shutting down the music service) future proof should make the recording industry realize that the days of getting consumers to rebuy all their music every time there's a format shift are long gone.