Mock Outrage Over An Ad You Paid For? Reverse Streisand Effect
from the oh-come-on dept
However, in this latest case, I'm really not sure -- and am starting to suspect a Reverse Streisand Effect by J.C. Penney to promote a new viral video. The Wall Street Journal is reporting that J.C. Penney is pissed off at its ad firm Saatchi & Saatchi for "leaking" a "fake" ad that "appears to be endorsing teen sex." The ad involves a young boy and girl practicing getting dressed as quickly as possible before the boy goes over to the girl's house to hang out in the basement, while the girl's mother is upstairs. Supposedly J.C. Penney "instructed Saatchi to take any action it can to have the ad removed from the Internet."
Uh huh. And now, suddenly, that ad is all over the internets. The whole thing smacks of mock outrage with a demand to takedown content knowing that it will only spread far and wide. So what do people think? Is this a Reverse Streisand Effect or is J.C. Penney just clueless?