Can Borders Actually Compete With Amazon With Virtual Bookshelves?
from the the-magic-shelf-ain't-gonna-do-it dept
The new site has now launched with its main selling point apparently being a shelf-browsing interface using Flash. Unfortunately, it seems that whoever built the website modeled it almost too much like a real physical bookshelf. That is, it includes all of the inefficiencies of a real bookshelf, without adding in many benefits. It's a neat little gimmick, but unless it adds more functionality quickly, it's difficult to see this putting much of a dent into Amazon's efforts. Update: In sort of, but not entirely, related news -- a judge has dismissed an antitrust lawsuit filed against Borders and Amazon for working together. The court found that there was no evidence that the guy filing the suit ever paid more than marketprice for a book due to the two companies working together.