by Mike Masnick
Wed, Apr 23rd 2008 7:55am
Right before the Super Bowl this year, we noted that the New England Patriots had filed for a trademark on "19 - 0" to be used in merchandise commemorating what the team believed would be the culmination of an undefeated season. This, by itself, was rather ridiculous, as the idea that one team could trademark its won-loss record seems totally unacceptable. It also showed off a bit of hubris, which got knocked back down to earth by Eli Manning and the NY Giants in an unexpected upset of the Patriots in the Super Bowl. However, it appears that the Patriots are still pursuing the trademark despite its final record of 18-1. The Smoking Gun noticed that a lawyer for the team recently updated the trademark application, fixing a typo (changing "toy bans" to "toy banks") which suggests that the team still wants the trademark, despite not having actually won the Super Bowl and not actually having a 19-0 record. Perhaps the team figures that it talked about it enough that people will actually think it was undefeated, allowing the Patriots to cash in on the term. Or maybe the team figures that if it can't own a 19-0 record, no one should be able to. Either way, when the story first broke, the NY Post had jokingly applied for a trademark on 18-1. If the Patriots really do continue to pursue this 19-0 trademark, then hopefully the Post will continue to pursue its trademark as well.
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