by Timothy Lee
Tue, Dec 11th 2007 3:13am
We've said before that bribing users to watch ads isn't a good strategy. If an ad is relevant or entertaining, users will pay attention to it without financial inducement. And if it's not relevant or entertaining, it's not likely to be effective no matter how much you pay users to watch it. The latest example of this principle is Agloco, a reincarnation of the bubble-era AllAdvantage. Agloco, like AllAdvantage, paid users to display a window with advertisements on their screen. Also like AllAdvantage, it was a pyramid scheme where users would get paid a bonus for signing up other users. And now TechCrunch is pointing out that, like AllAdvantage, Agloco is going belly-up. It seems that their revenues are "not enough to support operating costs." When we covered Agloco's launch a year ago, we wondered whether the reincarnation of AllAdvantage was a sign of a new bubble. Their failure suggests that the markets are more rational this time around. The problem with the original bubble wasn't just that bad companies managed to get funding. It was that their stock values got inflated to ludicrous values and then crashed all at once. This time around, poorly-conceived companies like Agloco are able to get funding, but they run out of money relatively quickly and go out of business without dragging the rest of the market down with them.
If you liked this post, you may also be interested in...
- If You Use An Adblocker You Hate Free Speech, Says Internet Ads Guy
- ESPN Employees Keep Failing To Disclose Their Advertising Tweets As Advertising
- Facebook Declares BBC Article About French Political Polls 'Unsafe'
- Advertising Is Content: The Threat To Streaming Sports Posed By A Tiny Advertisement Inventory
- Bribing Users to Watch Ads Didn't Work In 1999 And It Doesn't Work Now