Advertising Is Content
from the let's-try-again... dept
This has been an ongoing theme around here, but it looks like slowly, but surely, TV execs are realizing that advertising is content. For too long, many people assumed that content was what brought people in, and advertising was the annoying stuff they put up with to see the stuff they wanted. When you begin to realize that advertising itself is content (and that any content can be used for advertising), it opens up a whole new world of possibilities, where things like TiVo and unauthorized downloading aren't scary. In fact, they're so not scary that they start to look like wide open opportunities. E-Media Tidbits is noticing the fact that commercials are apparently starting to become entertaining enough on their own that there's now a whole TV channel devoted to them. I don't think this is really that new. For years, there have been successful TV shows playing "the funniest commercials." AdCritic was hugely popular in attracting visitors (though, never came up with a good business model) years back showing that people wanted to watch commercials. In fact, it seems like a TV show of commercials is actually a step backwards, making people sit through random commercials, rather than letting them pick and choose, such as at AdCritic or one of the sites that have tried to do similar offerings.