Bluespam: Now Legal In The UK, Still Dumb Everywhere
from the don't-bother dept
Bluespamming -- the process of sending marketing messages to mobile phones via Bluetooth -- has been a pretty dumb idea from the start. You're basically bothering people who are on the go and who don't care to hear from and effectively invading the "personal space" that is their mobile phone. Unfortunately, it appears that over in the UK, they've now decided that bluespamming is legal. The Information Commissioners Office there removed bluetooth as a marketing medium that requires opt-in notification. However, there's also some good news on the bluespamming front. Companies that are doing it are discovering that it's useless. It doesn't deliver results and is a waste of time, effort and money. But, it's legal!