Wed, Jul 18th 2007 10:14am
Late last year, Google announced that it would take another shot at selling ads for print media. The company had tried this once before with magazines, but the effort didn't pan out particularly well. This time around, the service is for newspapers, and the company believes it may be working out a little better. After the initial trial, the company is ready to let more advertisers participate in the program. Participating newspapers say they've been fairly pleased with the offering, as the platform is allowing them to find new advertisers. Still, the platform can only accomplish so much. No advertising system is going to change the fact that the slump in the newspaper business is rapidly getting worse. And of course, print ads will never have other attributes that make Google's traditional model appealing, such as the ease with which performance and ROI can be measured.
If you liked this post, you may also be interested in...
- Smoking Gun: MPAA Emails Reveal Plan To Run Anti-Google Smear Campaign Via Today Show And WSJ
- Google Giving Away Some Of Its Patents To Startups To Help Protect Startups From Trolls
- Lionsgate Sues TD Ameritrade For Seven Figures Over Lame Reference To A Dirty Dancing Line
- Two And A Half Years Later, Verizon Finally Lets People Opt Out Of Its Stealth Zombie Cookie
- Accidentally Revealed FTC Document Details Some Questionable Google Practices, But Not The Ones Most People Focused On