Rumor: Microsoft To Mimic Google And Yahoo In Online Ad Deal

from the third-time's-a-charm dept

When news first broke that DoubleClick was a likely to be acquired, the story was that Microsoft had initially sought to buy the company, which prompted Google to step in and steal the deal. Just yesterday, Yahoo went and bought itself its own online advertising firm, in a move that shadowed the DoubleClick deal. Amidst all of this, several analysts started playing the "who's next" guessing game, as it seemed clear that Microsoft would be forced into making a deal of its own. Today there's a rumor that Microsoft is mulling a $1 billion bid for 24/7 Media, a publicly traded firm that's been at the center of much of the speculation, along with competing firm Aquantive. A possible wrinkle here is that 24/7 Media is also thought to be on the wish list of the WPP Group, a traditional advertising firm. If both rumors are true (and at this point, it's hard to gauge their validity), it could set up an interesting battle between two companies with vastly different agendas, and ideas about what they'd do with the company.
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team


Reader Comments

Subscribe: RSS

View by: Time | Thread


  • identicon
    RandomThoughts, 1 May 2007 @ 12:01pm

    The M&A activity is interesting, Microsoft will buy someone, rumors even have them buying Yahoo.

    A big story that kind of has been buried though is the fundamental shift over at Google. Google has up until now, always kept consumers privacy and past history out of its product scope. Their position was that by utilizing prior history or cookies, would be an infringement on its users privacy. The recent purchase of DCLK and other announcements made by Google, support that now Google will begin utilizing Behavioral targeting tactics to increase its relevancy. This is a huge shift in its culture for the one time “do good, don’t do evil” behemoth.

    reply to this | link to this | view in chronology ]

  • identicon
    ridley4, 1 May 2007 @ 2:22pm

    Information on how you run around on the internets can be used for good or evil. Google may have some way to turn the feature off, also. Don't think that tracking your movement is instantly evil.

    reply to this | link to this | view in chronology ]

  • identicon
    RandomThoughts, 1 May 2007 @ 3:03pm

    Ridley, depends on who you talk to. Google in the past said they don't use behaviorial targeting because they respect the privacy of their users. Now things change and they will, if they thought in the past that using private information was evil, how is using it now not?

    I don't have a problem with it, but Google did in the past. What changed?

    reply to this | link to this | view in chronology ]

  • identicon
    HostWW, 1 May 2007 @ 11:29pm

    Who says you have to?

    Who says you have to use any of the services that utilize anything that tracks you...

    Google Searches != Having a Google Account

    And as for the cookies issue with Doubleclick... get with the times... Learn to block cookies not originating from the site you're visiting and/or filter ad cookies... its nothing new...

    :P

    http://www.w3.org/Security/Faq/wwwsf2.html#CLT-Q10

    reply to this | link to this | view in chronology ]


Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here



Subscribe to the Techdirt Daily newsletter




Comment Options:

  • Use markdown. Use plain text.
  • Remember name/email/url (set a cookie)

Close

Add A Reply

Have a Techdirt Account? Sign in now. Want one? Register here



Subscribe to the Techdirt Daily newsletter




Comment Options:

  • Use markdown. Use plain text.
  • Remember name/email/url (set a cookie)

Follow Techdirt
Special Affiliate Offer

Essential Reading
Techdirt Insider Chat
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.