If Blockbuster's Best Response To Netflix's Downloads Is Buying A Dreadful Movie Download Service, It's Going To Have Problems
from the couldn't-get-a-date dept
After spending about a year on the block, there's word that movie download site Movielink may soon be acquired by Blockbuster. Movielink, of course, suffers the same fate as every other movie download site,
it sucks, it's difficult to use, burdened by DRM and generally doesn't provide much value. So, it's not entirely clear why Blockbuster would be interested in buying the site. The company obviously feels it needs to make a move to counter Netflix, which is lurching towards its own online video service. But if it actually wants to compete, why would it buy a proven loser? Considering all of the problems with other sites in the space, it would seem like there remains a major opportunity to create something original and cool. Then again, Blockbuster doesn't seem to have much interest in rocking the boat, as evidenced by its latest advertising campaign, which proudly states that they're identical to Netflix except that they also have physical stores.