Pandora Goes With Old Intrusive Media Ads To Boost Their New Media Product
from the too-bad dept
The Technocrat writes in to let us know that Pandora, a music recommendation and listening service that is built on the Music Genome Project (classifying millions of songs to find similarities) has started streaming audio ads into their feeds. In the past, the company has simply placed ads on their website (as well as giving people options to buy the songs they're listening to). The Technocrat wonders why such a "new media" service would go with such an old media form of advertising. The founder of Pandora replied, saying that they're just experimenting, and they want to hear reader feedback. So, he put up another blog post with some ideas, and figured he'd try to get some more people thinking about it. It's not surprising that Pandora would try intrusive audio ads, as it's a model people know and understand, but it seems like a risky play. Especially for a new service trying to get off the ground and attract listeners, the last thing you want to do is turn them off -- and these days, intrusive, unwanted advertising is a good way to turn people off. It sounds like Pandora hasn't been able to really achieve enough in just pointing people to buy CDs, which isn't surprising. They recently released features to let people share their "stations" as well, and it would seem like their real opportunity may be in that realm. The ability to build up real communities around fans of a similar type or style of music has plenty of potential. After all, MySpace was originally supposed to be a service for building communities around bands, and that's worked out pretty well for them.