Nintendo Finds Gaming Success Outside Adolescent Male Market
from the mario-luigi-and-grandma dept
Nintendo has released its latest quarterly results, showing a huge jump in profits as well as a raised forecast for the rest of the year. The success is being credited to the company's DS portable console, which may not be technically on par with something like the Sony PSP, but has opened up huge new markets of gamers for Nintendo. The company keeps the prices of its hardware relatively low, eschewing some advanced features, while innovating with others, like the DS' touchscreen. The DS and its success also highlight the point that more goes into good games than just realistic graphics, and that innovation isn't solely determined by the computing power of the hardware on which it runs. The emphasis on some other platforms appears to be just on making graphics more detailed, whether it's making a quarterback's uniform look better or blood spatter more realistically. But Nintendo's approach really puts the focus back on the games, and delivering a great game-playing experience that's based around creativity and gameplay, not technical ability. This (as well as their pricing) allows them to cultivate a portfolio of games that are attractive to a wide range of consumers, not the more narrow demographic of other systems.