Yes, You're So Much Better Off When Fewer People Read Your Paper
from the just-ignore-us dept
There’s just something about the internet that newspapers just can’t figure out, despite all their supposed efforts. The latest gold star goes to the American City group of business journals, which are this week hiding all their online content from everybody but print subscribers. Once again, newspapers’ online traffic allergy rears its head, as the papers don’t so much block off readers, but block themselves off from a potential audience. This plan is amazing only in how poorly thought out it is — never mind using a paywall, but there’s apparently no way to get an online-only subscription, or an easy way to follow news outside a reader’s home market. For newspapers to succeed in the new media environment, the answer isn’t to draw back into their cave and try to force people into reading a hard copy, it’s using the web as a new platform to extend the audience for their work beyond just those hard-copy readers.