French Courts Still Confused About How Google's Ad System Works
from the blaming-the-wrong-party dept
Apparently it's been a busy day for Google's lawyers. This is the third post of the day about totally unrelated lawsuits involving Google. In this one, a French appeals court ruled against Google, saying the company violated Louis Vuitton trademarks in ads sold on Google in France. We had covered this story when the lower court also made this decision, and it still seems like a bad decision. This case is a little different than other Adwords cases, like the Geico case. The issue is still a big brand-name company upset about Adwords being sold on their trademarked names. However, in this case, the advertisers were selling counterfeit Louis Vuitton products -- so you could make a clear case of potential customer confusion. However, the problem with the decision is that it places the blame on Google. Google is simply the open platform where the ads were placed. The fault here lies with the counterfeiter who is advertising on Google. Blaming Google is blaming the platform where the trademark violation occurred, not the actual trademark violator.