RIAA's Latest Legal Strategy: Sue Globally; Promote Locally
from the one-way-to-do-it dept
Three years into the RIAA's strategy of suing people who file share, they may claim that the strategy has worked, but the evidence shows more people than ever are file sharing -- and the general sense of distaste for the industry has only increased. It appears that the RIAA has also started making a subtle shift in how it approaches the lawsuits. Recognizing that the national press is more likely to point out when these lawsuits are mis-targeted, they're now filing a bunch of lawsuits together in one geographic region, while working hand in hand with the less skeptical local press to promote the fact that someone nearby has been fined for sharing music. They believe this strategy will be a more effective educational campaign (which seems to suggest that, despite the RIAA's claims, it knows the old strategy wasn't working). The problem, though, is that plenty of people who file share are educated on the matter -- and recognize that the copyright issues aren't so black and white as the RIAA would have them believe.