Overhype

by Carlo Longino




Just Like It Now Gets The Internet, News Corp. Now Gets Mobile, Too

from the get-this dept

A lot of people said that News Corporation's purchase of MySpace was a sign that the company now "gets" the internet -- although that's far from certain. The company is today on the receiving end of a glowing story in The New York Times, discussing how the company's making such a bold move by starting a site to sell mobile content. The company's done quite a PR job, somehow leading the Times reporter to believe that this effort is somehow noteworthy, mostly because it's coming from a big-media company (anybody remember the catastrophic failure that was Vizzavi?). Apparently the new venture, called Mobizzo, is a really big deal because News Corp. is "bypassing the exclusive arrangements common with wireless phone companies" -- it may be bypassing carrier portal placement, sure, but it's billing for its services through carriers, whereby consumers pay for the content they download on their mobile-phone bill, and the carrier takes a cut and passes the rest on to the content provider -- just like plenty of other content providers already do. All News Corp. has done is throw its hat into what's a quickly imploding market, and to suggest that this is somehow a big deal, or represents some great understanding of the mobile space, is laughable. If any plaudits are deserved, they should go to the News Corp. PR team for once again getting the company's late-arriving me-too efforts portrayed as revolutionary.

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  • identicon
    Max Erickson, 27 Feb 2006 @ 10:25am

    No Subject Given

    News Corp. did a pretty good job of indicating that they have no idea what they are doing with Myspace last night when they ran an ad before the simpsons to 'check it out on myspace.com' for something or other.

    I can't think of any better way for them to destroy any sort of 'cool' credibility they have with their users.

    reply to this | link to this | view in chronology ]

  • identicon
    Anonymous Coward, 27 Feb 2006 @ 11:16am

    No Subject Given

    Mobizzle for shizzle my nizzle!

    It's about time there was a cell phone-based news and stock ticker for the African American investor!

    Yo, dawg, BET is down a point on heavy trading. Who got capped?

    reply to this | link to this | view in chronology ]

  • identicon
    Anonymous Coward, 27 Feb 2006 @ 11:35am

    No Subject Given

    umm you must not have seen BOOST commercials

    if ever there was a cellular company tripping over themselves to appeal to black people it is BOOST.. so blatently that its probably insulting..

    reply to this | link to this | view in chronology ]

    • identicon
      Dosquatch, 27 Feb 2006 @ 11:58am

      Re: No Subject Given

      is BOOST.. so blatently that its probably insulting..

      Yup, but T-Mobile proved that their pair clank with the "Poser Mobile" spoofs :-)

      reply to this | link to this | view in chronology ]


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