Alternate Reality, Real Money
from the buzz-buzz dept
Alternate reality games are nothing new, and have been used in indirectly marketing things like movies, video games and TV shows over the past few years. The games usually have very little to do with what they're promoting, but hook users on interesting storylines, which usually involve them having to tease out the real details from various leaked clues. However, is there money in alternate reality gaming? Apparently some people think so. One alternate reality game maker has just raised some venture capital money to keep building these types of games. What's not clear, though, is how they see the business model evolving. Is it going to remain as a promotion for other products? That is, can they sell such games to a company as a sponsor? Or will they eventually try to charge for the games themselves? So far, however, attempts to sell alternate reality gaming directly to the public, even when backed by the marketing muscle of EA have failed pretty dramatically.