The Overwhelming Number Of Ads In Theaters
from the it's-staggering dept
Jeremiah writes “Theater owners are looking increasingly towards ad-revenue to turn a profit. Regal currently has the most theaters with the longest ad-run times. Techdirt has discussed this before and of course, nobody in the suits seems to be capable of listening. Someone today linked to a republish of a 1971 Life Magazine: “And the lack of patterns, of easy generalizations, fills the typical movie executive with existential despair. He finds himself living in a universe of pure chance, exhilarating to some philosophers perhaps, but not to him. Instead, he is filled with enervating dread which he expresses, at least for the moment, in the deepest case of paranoia I’ve ever observed among producers. They are lashing out at everyone who could possibly be blamed for their failures — critics, exhibitors, the unions, stars, directors, the goddam recession. Worse, they are filled with a profound desire to do nothing, to wait until some trend emerges so they can once again pretend to be rational merchants making rational judgments on a rational market…”” Not sure where Jeremiah actually got that quote from, but it’s an interesting one. It’s becoming a vicious cycle. The theaters are losing money because people won’t go, so they pump up the ads to make up the revenue — which makes even fewer people want to go. It’s not hard to see how this ends badly.