Deals

by Carlo Longino




Yahoo Buys Whereonearth To Bolster Local Search

from the serving-ads-around-the-world dept

Yahoo has bought UK company Whereonearth, which makes local search technology for both wired and wireless networks. Some are pointing out the implications for serving local ads over Wi-Fi -- much like Google wants to do in San Francisco. But Whereonearth also has a location-based services platform for mobile phones, too -- which sounds similar to a previous Google purchase, Android. The next holy grail for search, apparently, is very tightly focused location-specific ads. But how long before there are any useful location-based services?

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here
Get Techdirt’s Daily Email
Use markdown for basic formatting. HTML is no longer supported.
  Save me a cookie
Follow Techdirt
Techdirt Gear
Shop Now: Copying Is Not Theft
Advertisement
Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Advertisement
Report this ad  |  Hide Techdirt ads
Recent Stories
Advertisement
Report this ad  |  Hide Techdirt ads

Close

Email This

This feature is only available to registered users. Register or sign in to use it.