by Mike Masnick

20% Of Newspaper Readers Are Primarily Online

from the meaning-what-exactly? dept

It seems that lots of publications are picking up on a newly released study saying that 20% of newspaper readers primarily read those newspapers online. It's a nice stat, but it's the first time the study's been done, so there's no time frame or comparison data to know what this really means. While some in the press are talking about how this represents a "shift", it's really hard to know how dramatic a shift it is without that other data. To be honest, 20% doesn't really seem that high, and is probably about what a lot of people would guess if asked how many people read newspapers primarily online. Among the factoids in the report, though, is that the NY Times is the most read paper online -- though, it will be interesting to see how their new strategy impacts this.

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here
Get Techdirt’s Daily Email
Use markdown for basic formatting. HTML is no longer supported.
  Save me a cookie
Follow Techdirt
Insider Shop - Show Your Support!

Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Report this ad  |  Hide Techdirt ads
Recent Stories
Report this ad  |  Hide Techdirt ads


Email This

This feature is only available to registered users. Register or sign in to use it.